What is Content Marketing?
Content marketing is communicating with your prospects and customers using content; that is, articles, videos, infographs, blog posts, whitepapers, etc., all geared toward helping to improve your customers' and potential customers' lives. In today's world of easily accessible, free, customer-driven information, content marketing, which is notably customer centric, is a must to build trust with leads and customers and increase your sales.
For instance, if you sell fitness equipment, you can provide content about health, nutrition, and fitness. If you’re a financial consultant, you need content about budgeting, financial planning, and investing. Creating content to help people solve problems establishes trust and credibility and makes leads more likely to turn into customers.
That's where I come in. By telling your story and the stories of your existing customers, by creating content that appeals to potential customers in your target demographic, I can help you come up with a content marketing strategy that works. Since I'm certified in inbound marketing and content marketing through HubSpot, I understand buyer personas and the importance of creating content for different points in the buyer's journey.